Innovation is at the Center of All We Do
CONNECTING INNOVATION TO OUR CONSUMERS
We start by focusing externally, diving deep into data that spans everything from consumer behavior to store purchase activity to food industry trends. This lets us form an objective, wholistic perspective of the market.
Seeing through the consumer lens guides our new product development and enables us to deliver innovations that are on trend and in demand — to ultimately give people what they want.
And because we maintain a broad portfolio, we can pick the brands that do the best job of bringing these innovations to life.
DEMAND POCKETS
We constantly survey more than 150 food categories, looking for fast-growing, high-potential sub-groups. And when we find one, we study it to understand the modern attributes that are driving its growth. Next, we design and tailor our products to include and reflect those characteristics.
REPEATABLE AND SCALABLE
In addition to rethinking existing products, we constantly challenge ourselves to offer new products in current categories and imagine the possibilities of what’s yet to come. Our scalable innovation model is designed for repeated, consistent success across our broad portfolio of brands.
CONNECTING INNOVATION TO OUR CONSUMERS
We start by focusing externally, diving deep into data that spans everything from consumer behavior to store purchase activity to food industry trends. This lets us form an objective, wholistic perspective of the market.
Seeing through the consumer lens guides our new product development and enables us to deliver innovations that are on trend and in demand — to ultimately give people what they want.
And because we maintain a broad portfolio, we can pick the brands that do the best job of bringing these innovations to life.
DEMAND POCKETS
We constantly survey more than 150 food categories, looking for fast-growing, high-potential sub-groups. And when we find one, we study it to understand the modern attributes that are driving its growth. Next, we design and tailor our products to include and reflect those characteristics.
REPEATABLE AND SCALABLE
In addition to rethinking existing products, we constantly challenge ourselves to offer new products in current categories and imagine the possibilities of what’s yet to come. Our scalable innovation model is designed for repeated, consistent success across our broad portfolio of brands.
COLLABORATION FUELS INNOVATION
Creating a new product takes teamwork among multiple groups, including Demand Sciences, R&D, Culinary, and Marketing. The environment is fast-paced and thought-provoking. And the collaboration fosters great ideas and encourages spirited debates about what the next big thing will be.
COLLABORATION FUELS INNOVATION
Creating a new product takes teamwork among multiple groups, including Demand Sciences, R&D, Culinary, and Marketing. The environment is fast-paced and thought-provoking. And the collaboration fosters great ideas and encourages spirited debates about what the next big thing will be.
DRIVEN BY DATA
Our Demand Sciences team evaluates data to identify what consumers are eating today and applies a forward-looking perspective to predict what they will want in the future.
DRIVEN BY DATA
Our Demand Sciences team evaluates data to identify what consumers are eating today and applies a forward-looking perspective to predict what they will want in the future.
PASSION FOR FOOD
With a team of dedicated chefs on staff, making great-tasting food isn't just our job, it’s also our passion. From exploring new food concepts to recipe development and testing, our chefs bring their culinary expertise to every product innovation.
“At Conagra Brands, we have an external focus, and this definitely comes into play when creating new products. I love exploring interesting flavors and ingredients at my local market or a new restaurant and then bringing them to consumers through our new products.” - Chef Rebekah
PASSION FOR FOOD
With a team of dedicated chefs on staff, making great-tasting food isn't just our job, it’s also our passion. From exploring new food concepts to recipe development and testing, our chefs bring their culinary expertise to every product innovation.
“At Conagra Brands, we have an external focus, and this definitely comes into play when creating new products. I love exploring interesting flavors and ingredients at my local market or a new restaurant and then bringing them to consumers through our new products.” - Chef Rebekah
PRODUCT INNOVATION
We have a deep understanding of what consumers want. And when we combine this insight with modern attributes and authentic flavors, we deliver great tasting food across both our iconic and emerging brands. Here are just some of our latest innovations:
Birds Eye®
Voila! is the leader in skillet meals. With elevated levels of at-home cooking, consumers continue to look for convenient, high-quality ways to prepare meals, and we’ve expanded the range into oven prep formats to capture more of those occasions.
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DUNCAN HINES®
Duncan Hines partnered with international icon Dolly Parton to introduce a new lineup of Southern-style cake mixes, biscuits and cornbread, along with frostings and brownie mixes, which were inspired by some of Dolly's favorite family recipes.
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Evol®
Evol is taking a step toward protecting the environment by becoming the first brand to introduce Carbonfree® Certified Carbon Neutral single-serve frozen meals, which are also produced in a TRUE certified Zero Waste facility.
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Gardein®
As more people seek plant-based foods, Gardein continues to expand its portfolio with new offerings, including Ultimate Plant-Based Chick’n, available in filets, tenders, nuggets, and wings.
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Slim Jim Savage
Inspired by the iconic wrestler "Macho Man" Randy Savage, our new Savage Size is the largest Slim Jim® ever with a whopping 18 grams of protein.
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